When is the right time to engage through smart mobile devices?

When is the right time to engage through smart mobile devices?

David Khoo, Senior Vice President and General Manager, Asia Pacific, Acision talks with CIO Asia

Numerous technological advances have occurred over the past year, for example, new types of smart devices such as the smart watch entered the market possessing unprecedented processing power and capabilities, further driving smart device adoption to new levels, with Singapore at the heart of this growth. A global study by Google in 2014 saw Singapore placed at number one with smartphone adoption, at 85 per cent, further highlighting that any organisation gearing towards customer engagement must ensure that mobile interaction plays an integral part of business development plans. The strategy should be inclusive of mobile interaction expanding further than the presence of devices alone; an interaction based on real-time consumer behavior.

Read the full article: http://www.cio-asia.com/resource/guest-blogs/when-is-the-right-time-to-engage-through-smart-mobile-devices/#sthash.q5iyc4vh.dpuf