Seeing is believing and the influence of rich media on technology continues to impact the way we share in a visual content driven world. By 2018, data traffic will be up 20% to 1.6 Zettabytes. Mobile and portable devices, other than personal computers, will contribute to the majority of traffic in 2018 and 79% of all this data traffic will be video.
For operators who wish to capitalise on increased mobile usage, sporting events and their supporters are definitely part of the target demographic for whom they should be targeting with new services that will increase data usage which, in turn, can be monetised.
Last year at the FIFA World Cup, operators were able to leverage a global sporting event whilst Supporters were continuously sharing results, photos and on-going commentary. According to research from RCR Wireless, 48.5 million photos were sent over 64 matches and 26.7 terrabytes of data were transmitted.
In this article for Computer World Singapore, “How can operators capitalise from the rise of mobile data usage?”, David Khoo, Senior Vice President and General Manager, Asia Pacific, Acision, recognises the potential that the new state-of-the-art ‘Sports hub’ in Singapore brings to the region, as major sporting events will eventually make their way over to the country. Sporting supporters are definitely part of the target demographic for whom OTT service platforms have the most to offer. Apps that not only include all the popular features of chat, group chat, sending pictures / videos, voice and video calling, but also, unique features that allow users, for example, to have a conversation in one half of the screen, whilst viewing a clip of a highlight in another, simultaneously, or the ability to drag and drop a video clip or picture straight into the chat will be the services that encourage the most seamless sharing experience as well as in-app monetisation opportunities.
Click here to read the complete article on Computer World Singapore.